LEGOLAND : Ferrari Johor, Malaysia 2025

The ‘Build & Race’ attraction at LEGOLAND Malaysia is an immersive interactive exhibition that merges the iconic speed of the Ferrari F50 with the creative spirit of LEGO. A seamless narrative was designed to bridge physical building and real-time digital racing, allowing visitors to bring their custom LEGO creations to life on the track. By implementing a high-octane multiplayer environment that balances competition and cooperation, the project successfully harmonized the premium emotional value of the Ferrari IP with the imaginative joy of LEGO, delivering a one-of-a-kind experiential journey.