HFG X G-DRAGON : SHINSEGAE SQUARE Seoul, Korea 2025

The global campaign featuring Hana Financial Group’s ambassador G-DRAGON, originally unveiled at the Las Vegas 'Sphere,' was reimagined for the massive LED wall at Shinsegae Department Store in Myeongdong, Seoul. The content, initially designed for the hemispherical Sphere, was meticulously re-engineered into a wide-format anamorphic display tailored to Shinsegae’s architectural facade. By redesigning the spatial perspective, the campaign successfully transcended physical boundaries, delivering a seamless and high-impact visual experience to a domestic audience.