OPCI Seoul, Korea 2024

“OPCI” is Korea’s first urban horror immersive media theme park. Designed to target the rapidly growing global subgenre of theme parks known as "haunted houses," OPCI is based on the fictional narrative that "OPCI, the world's first paranormal investigation organization, has established its first-ever field office in Seoul, South Korea." Haunted houses are highly regarded as a quintessential "experiential consumption" content, with approximately 4,000 locations currently operating in North America alone. The market is expected to grow at an average annual rate of 10.3% by 2028. Dotmill has set a new direction for the industry by successfully launching and operating the haunted house "OPCI" within the large urban shopping mall, Yeongdeungpo Times Square.